How to Create an Offer That Customers Can't Resist !

A good offer is a deal that tilts the scale so that value outweighs cost in a prospect's mind.

In today's economy, people often view price as the most important factor in an offer.

Yet customers are actually more likely to balk when the value of products and services isn't apparent to them.

An offer must reflect genuine value to a customer. Graphic Impact can help! Use graphics and photos of your product or service in brochures, signs and banners.

How can you help prospects understand the value of your offer?

Relate the value to the problem they want to solve.
Express the value in the customer's own words.
Relate the value to something specific.
Articulate both the short- and long-term value of the offer.
Tell your prospects exactly what they're going to get.
Compare the value of the offer to the opportunity cost of not taking the offer.

Getting Attention

To get customers to pay attention to your offer, make it instantly recognizable and state it succinctly.

Use strong, simple, bold language and dramatic colors.

Timeliness is critical, so you should carefully consider your launch dates and follow-up during the offer's duration.

A versatile offer that includes a variety of products at different price points will appeal to a range of customers and allow you to obtain maximum revenue.

You need to give prospects a convincing reason to act.

The offer should tell your prospects exactly what you want them to do