Friday, August 14, 2009

Here are some tips on signs and banner care

Q: What things should I be considering in the design of my sign?

A: There are many factors of course, but you should definitely think about the purpose of the sign (e.g. directing, informing, selling). These answers will help determine the amount of copy, whether a photo or other illustration is appropriate, etc. Do you want an image that is professional, fun, sophisticated or something else? Does it need to tie in to the rest of your signs, your image or color scheme? In addition, you'll want to think about whether it's a permanent or temporary sign. Don't forget that Sign Age offers an experienced team of designers to assist you with any sign project.

Q: How can I maximize the impact of my sign?

A: There are lots of ways to get your sign noticed and read. Consider adding a graphic, not just your logo but a photo, illustration, even clip art. Borders around signs also help signs to get read. Studies show that using a second color improves reader retention by 75%. Make sure you use high contrast colors, usually the lighter color for the text and the darker color for the background works best. Try using an unusually shaped sign to help it stand out. Sign Age can rout a sign into just about any shape you can come up with.

Q: How do I know how big my letters should be in my sign design?

A: A good rule of thumb is that the optimal distance a letter can be read is 10 feet for every inch of letter height. For example, a 5' tall letter will work best at 50 feet. While the maximum readable distance may be three to four times that depending on conditions, it is not recommended as the best viewing distance.

Q: Will my sign require a permit? Can you help me in getting a permit?

A: Permit requirements will vary from city to city and from city to county. In most cases, we'll be able to advise you on whether or not your sign would require a permit, and we can complete the permitting process for you if you desire.

Q: Does Graphic Impact do installations? How much does it cost?

A: Yes, we are a licensed contractor for the installation of signs. We always quote the installation portion of your sign job separately so you can see the cost broken out.

Q: Can I install the vinyl myself?

A: Yes, although it's not always easy.

Q: What's the best way to care for my banner?

A: Cleaning banners with warm water and soap is best. Never fold the banner but always roll it, and make sure the letters are facing out. Do not store banner in a hot car for long periods of time. When hanging, make sure to weave the rope through the grommets so that the weight of the banner is supported equally.

Q: What's the best way to care for my magnetic signs?

A: You should remove your magnetic signs once per week for cleaning. Use soap and warm water and allow to dry completely before replacing them. Always install signs on a flat surface. Avoid placing over molding or other irregular surfaces. Likewise, when not in use, they should be stored flat.

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